e.l.f Cosmetics a very popular brand (stands for eyes, lips and face) that you’ve probably seen in a CVS, Target, Walmart, Ulta or anywhere. e.l.f is a very affordable brand that sells a variety of makeup and skincare products. Personally I never used any of their skincare products but I do love their makeup!
What’s great about e.l.f’s online store is you can get the full collection of the items they sell which you can’t always get in stores. They also often have free shipping so I like to buy things from them when they run a free shipping deal. Do note that you cannot return items bought on e.l.f. E.l.f also has a rewards program called beauty squad where you can gather points and get coupons.
I would say the only time I would shop for e.l.f online as opposed to getting it at store is when you’re buying something that is e.l.f exclusive online. Or if you are doing a big e.l.f haul then you should probably get it from their site because they do often give out free gifts with large purchases. Also when there is free shipping it’s definitely worth it so you don’t have to get out of your home! Let me know in the comments if you ever shopped at e.l.f and what your favorite e.l.f products are!